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Basic Link Building Strategies for SEO & Google Rankings

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April 19, 2021

- Digital Internet Marketing, Link Building

West Bend Internet Digital Marketing Series:

6 Degrees Social… 262-951-1882

The first question to address is what link building is. Most of us understand that search engines crawl websites. Links are the streets between each page connecting with one another. An analysis from the search engines can discover how the pages are related to each other. In other words, relevancy can make a huge impact on the links one is obtaining.

 

Since the late 1990s, links have represented the importance and popularity of one website over another. The search engines have developed an algorithm to determine the popularity of a website and page based on the number of pages linking to them. In addition, this shows metrics such as authority, spam, and trust.

 

Link Signals

 

Link signals are used by search engines and are critical to understanding. Although we may never fully understand the algorithms, we do know that link-building efforts weigh an important role.

 

Anchor Text – This is one of the strongest singles to the engines used in rankings. If many websites point to a single location using the appropriate keywords, the probability for ranking increases.

 

Global Link Popularity

-The more important and popular a website is, the more links from that website make a difference. This is especially true for search engines. The more powerful websites that have earned trust and authority from the search engines help a great deal.

 

Link Neighborhood

 

– It is important where the links are coming from. Spam detection and information retrieval can affect the ranking of a website. Therefore, choose carefully the sites that one links to and be equally careful the sites attempting to obtain links from.

 

Local/Topic-Specific Link Popularity

 

– First pioneered by the Teoma search engine, the concept of “local” popularity was born. This suggests using links from specific communities more than off-topic related sites. For example, a real estate website will benefit more from a link off another real estate website.

 

Link Trust Rank

 

– Did you know that over 60% of websites are spam? In order to weed out the masses of unreliable web pages, search engines use a system to measure trust. Earning links from highly trusted domains can result in significant scoring metrics.

 

Linking Basics

 

Editorial Link Accumulation

 

– Links given naturally from websites that want to reference one’s content or company are considered editorial accumulation. These create citation-worthy material and the ability to develop awareness about similar communities.

 

Manual Link Suggestions & Approvals

 

– This includes emailing bloggers with links or submitting to directories. The Search Engine Optimization Specialist must create a value plan and complete the system manually. To elaborate further, this would mean filling out forms for submissions to a website-aware program.

 

Self-Created Links & Non-Editorial Links

 

– There are thousands of websites that offer opportunities to create links on guest signing, forum signatures, blog comments, or user profiles. These links can be low in value; however, in total can have a noteworthy impact.

 

Here we have explained link signal and link basics. It is important to create significant links back to websites that do not spam and offer relevancy. The links obtain on higher page ranks, which show to be more trustworthy are very valuable. When it comes to search engines, the right type of links can increase the visibility of the user’s queries.

 

ABOUT 6 Degrees Social:

6 Degrees Social is an SEO | Social Media agency, has been together & working in the online digital marketing industry since 1999… & the principals have over 60 years of combined experience & success. Our specialty is centered around driving traffic for our clients through internet presence & engagement.

Our firm specializes in local & national SEO (Search Engine Optimization) for high Google rankings & build-out of Social Media campaigns to generate confidence and authority for your product or services. We prefer to begin by designing your web presence from scratch to ensure a solid foundation, however, we will also work with existing content, creating momentum & engagement from there.

Call Us Today for more information: 262-951-1882

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Steps for Website Optimization

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April 19, 2021

- Digital Internet Marketing, website design optimization

West Bend Internet Digital Marketing Series:

6 Degrees Social…262-951-1882

Optimizing your website is an important ingredient in not only generating new business, but it is also an essential step in getting ranked in Google. Below are steps you should take to make sure your website is optimized to take full advantage of SEO as well as generating future business.

 

You might be asking yourself, what is search engine optimization? Search engine optimization is improving your website so that when someone does a search in Google, Bing, or other popular search engines, your website is a top return. It makes your website more accessible and improves the number of clients who see, and therefore, visit it. Search engine optimization is a great way to help your business grow.

 

A lot of skills, creative and technical knowledge, and apt market understanding is needed for Website Optimization. You can bank upon 6 Degrees Social for your website optimization. We are in complete sync with the latest tools and technologies required for website optimization.

Why do I think that On-page optimization is the key?

 

The goal of off-page optimization is inbound links. Now if you do on-page optimization very well, there are so many eager webmasters that want to exchange links with you.

 

On-page optimization is important because you should try to write relevant text to a topic and make a trustworthy and valid website for search engines.

If you design a quality website and do on-page optimization well, many websites link to your site for free.

 

Optimization

Those results are there simply by a combination of several mathematical formulas including On-Page Optimization. If you want to maintain a successful web presence you need our on-page optimization services. Many website owners need just a bit of On-Page Optimization, some need more such as directory submissions and links. You can have a rich site and rank great, it’s all about the methods you use to achieve the best possible On-page Optimization you can.

 

These are the basic search engine optimization on-page techniques and should be used on all of your web pages. In addition to on-page search engine optimization, you should also be doing extensive linking and off-page optimization techniques.

 

Beyond the actual content on your website, you need to pay attention to the domain name or URL that is associated with your website. Search engines assign significant value to a domain name if that domain name includes the keywords that are utilized in a particular search engine search.

 

The next essential feature of on-page search engine optimization is site navigation. Website navigation is an extremely important feature that keeps the user looped to the site. If the navigation of the site is not appealing to the user, they will not stay for long on your website and will soon exit out. In order to avoid this from happening, it is important that you check the navigation of your thoroughly.

 

Web pages should contain internal links as well as external links that make your website attractive. You can add keywords in external links. SEO is an essential tool to get benefits from web traffic.

 

Would you rather have $1000 in sales or $2000 in sales? The choice is yours and quite simply stated with the use of off-page optimization you can reach those goals. By ensuring that your site is linked properly to and from other sites, that you have the best sites linked to you, and that you provide adequate keywords to assist in your searches, you will double what you seek from your website.

 

Off-page optimization is a necessity if you ask me. I wouldn’t have a webpage without perfecting it! With everything on the Internet, as large as it is, why risk being left behind? Join everyone else; learn more to off-page optimize your website!

 

ABOUT 6 Degrees Social:

6 Degrees Social is an SEO | Social Media agency, has been together & working in the online digital marketing industry since 1999… & the principals have over 60 years of combined experience & success. Our specialty is centered around driving traffic for our clients through internet presence & engagement.

Our firm specializes in local & national SEO (Search Engine Optimization) for high Google rankings & build-out of Social Media campaigns to generate confidence and authority for your product or services. We prefer to begin by designing your web presence from scratch to ensure a solid foundation, however we will also work with existing content, creating momentum & engagement from there.

 

Call Us Today for more information: 262-951-1882

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How Local SEO Services Can Benefit Your Business

By on

April 19, 2021

- Digital Internet Marketing, Local SEO, SEO

West Bend Internet Digital Marketing Series:

6 Degrees Social…262-951-1882

Generate more client opportunities using Local SEO Services as part of your digital internet marketing. Below are the benefits of Local SEO and why it is important…

 

The multifold benefits of SEO service are a well-known fact. Nowadays, there is a tendency of online audience relying on local search results have brought forth the concept of local search engine optimization or local SEO. Local SEO services help a business that targets a particular geo-location to gain optimum web traffic and thus create a supreme niche. With the help of local SEO services, small businesses can gain a winning edge as they can reach out to the prospective audience located in their vicinity. For instance, when local SEO is done for your dental clinic in Canada it will be easy for your business to be visible to your local customers. Local SEO involves an array of techniques that are implemented to fetch local customers and generate local traffic.

 

The search engines employ geo-targeted algorithms to provide the users a list of those companies that are located at their nearby vicinity. A company offering local SEO services primarily seeks to maintain the profile of the business houses in the most proper way. These companies ensure that all information that is there on websites is right and useful details such as the location address, the contact numbers, e-mail ids appear on all the web pages. They undertake local map optimization service which includes linking the home site to Google maps, wiki maps, or yahoo maps to make the website local search-friendly. The SEO experts also utilize and employ other techniques enabling a business website to enhance its online presence against a local search query.

 

Companies facilitating SEO services in Canada seek to list client’s businesses on major search engines such as Google, Yahoo, MSN, and Bing. This is done in many ways. Local directory submission, putting up online classified advertisements in local business directories, uploading pictures and video marketing, geo-targeted PPC campaigns are some of the ways that improve the online visibility of the websites.

 

A professional company offering SEO services in Canada makes use of the latest techniques and adheres to most ethical measures in order to promote their client’s websites. Keyword research is the primary thing that every local SEO companies do. The companies have professional SEO-friendly content developers who create unique and keyword-rich content. Local search engine submission is another crucial aspect of local search engine optimization service. Local search engine submission helps in earning local links, in the process, making the website friendly to local search results.

 

ABOUT 6 Degrees Social:

6 Degrees Social is an SEO | Social Media agency, has been together & working in the online digital marketing industry since 1999… & the principals have over 60 years of combined experience & success. Our specialty is centered around driving traffic for our clients through internet presence & engagement.

 

Our firm specializes in local & national SEO (Search Engine Optimization) for high Google rankings & build-out of Social Media campaigns to generate confidence and authority for your product or services. We prefer to begin by designing your web presence from scratch to ensure a solid foundation, however, we will also work with existing content, creating momentum & engagement from there.

 

Call Us Today for more information: 262-951-1882

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SEO Search Engine Optimization: Part 2

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April 19, 2021

- Digital Internet Marketing, SEO

West Bend Internet Digital Marketing Series:

6 Degrees Social…262-951-1882

SEO / Search Engine Optimization 101 Basics

As defined earlier, the main goal of SEO is to maximize the number of visitors a website gets through search engines, by obtaining spots on the search engine results page higher than your competitors and optimizing the click-through rate (CTR) for better conversions of new clients.

 

FACT:
SEO is one of the most affordable online marketing methods to generate traffic.

FACT:
SEO is the most effective way to compete locally against bigger competition

FACT:
Google & Facebook have platforms that cater to smaller businesses in their rankings (Google My Business & Facebook Local Search).

 

One of the strongest benefits of a complete SEO campaign is that it has the ability to sustain continued growth, & track results / ROI with effective analytic software such as Google Analytics or Adobe’s Marketing Cloud just to name a few. If you use the Streamline Advertising Group system, our dashboard will track the effectiveness of your SEO as well as provide you with analytics for future marketing investments.

 

Maximizing your company’s online presence involves many different techniques and strategies. However, with any marketing campaign, focus on your target client and your company’s goal is essential before you formulate a blueprint for success.

 

So… when creating an SEO strategy as a small business; remember that you have the advantage! The goal of all search engines is to provide the user (your future client) the most relevant results to their queries— and these search engines have thousands of mathematical computer algorithms built in to assure accuracy.

 

Internet search engine algorithms take in every possible factor when offering a searcher with results. As a small business, you are able to supplement that formula with specific details that your industry rivals either do not have or pick not to use.

 

One of the greatest advantages small businesses have is their actual physical place and proximity to searcher, offering them more relevancy & higher ranking factors in regional search engine results.

 

Local search is a targeted kind of SEO that drives consumers to regional businesses, such as restaurants, dentists, plumbers, law offices, etc… Small local businesses that have a presence in the scope of a search request.

 

Making use of regional SEO will definitely increase your client traffic due to the fact that you will be in front of the searcher as they go through their buying cycle in determining who to contact for the next step on making a decision:

 

How-to Guide Your Clients Journey through Your Front Door:

  • 51% of local search engine result in a shop visit
  • 29% of regional searches result in an in-store purchase
  • 91% of searchers say they constantly locate exactly what they need on an internet search engine

 

ABOUT 6 Degrees Social:

 

6 Degrees Social is an SEO | Social Media agency, has been together & working in the online digital marketing industry since 1999… & the principals have over 60 years of combined experience & success. Our specialty is centered around driving traffic for our clients through internet presence & engagement.

 

Our firm specializes in local & national SEO (Search Engine Optimization) for high Google rankings & build-out of Social Media campaigns to generate confidence and authority for your product or services. We prefer to begin by designing your web presence from scratch to ensure a solid foundation, however, we will also work with existing content, creating momentum & engagement from there.

 

Call Us Today for more information: 262-951-1882

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SEO Search Engine Optimization: Part 1

By on

April 19, 2021

- Digital Internet Marketing, SEO

West Bend Internet Digital Marketing Series

6 Degrees Social…262-951-1882

Quite simply, SEO or Search Engine Optimization is the process of driving website traffic to your website from “organic” (non-paid listings on the results page) search engine results like Google, Bing, etc.

Having an SEO strategy to generate leads & capturing future clients for your business online is essential when it comes to being indexed on the major search engines. Recent studies have indicated that 86% of all consumers, including your potential clients, still rely on the 1st-page results of Google/ Bing/ Yahoo for reference in their buying cycle to determine credibility & confidence moving forward.

 

And if you are not pursuing an aggressive SEO campaign to capture more new clients, sleep tight knowing that your competition is. Recent studies have shown that 83% more businesses have injected money into SEO strategies since 2012. The reason is simple…IT WORKS!!!

 

It is the most effective venue for instant information on the largest marketing platform in history! Nothing even comes close….

GOOGLE alone processes 3.5 Billion Searches per Day!!!

And it is crucial to stand out locally. More people than ever are doing local searches for products and services for two reasons…it’s all about time & convenience.  A strong local SEO presence puts you in front of people that are looking to do something TODAY!

 

Even though SEO is an important part of any online marketing approach, many small businesses often pass over this important step due to the fact that they think “There is no way to outrank the big box stores”… or they have no idea how you can start. Never realizing there are techniques that will help you dominate local searches.

 

By maximizing your business presence online, providing potential new clients with well-written & up to date content, subscriptions to newsletters, promo codes, and exclusive membership to be notified early of store savings, contests, etc….you will build brand loyalty & drive leads beyond your imagination.

 

What follows is a digital blueprint for any business to jumpstart an SEO campaign that will increase your business traffic & profits by at least 20% when properly applied…. Including how to compete against your competitors, big & small!

 

ABOUT 6 Degrees Social:

6 Degrees Social is an SEO | Social Media agency, has been together & working in the online digital marketing industry since 1999… & the principals have over 60 years of combined experience & success. Our specialty is centered around driving traffic for our clients through internet presence & engagement.

Our firm specializes in local & national SEO (Search Engine Optimization) for high Google rankings & build-out of Social Media campaigns to generate confidence and authority for your product or services. We prefer to begin by designing your web presence from scratch to ensure a solid foundation, however, we will also work with existing content, creating momentum & engagement from there.

 

Call Us Today for more information: 262-951-1882

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